I was so shocked when I tried to access H&M online shopping and it didn't exist. I remember thinking, it's 2010 for gods sake, you are a leading high street store - where on earth is your online shopping? I was that desperate to check items I even tried it in Dutch (they had the online shopping feature) but to no avail and growing tried of using freetranslation.com I gave up all hope. But I was genuinely shocked to think that it was 2010 and H&M were still not involved in e-commerce. Every couple of months I would check back, but still no online shopping. Obviously my bank balance enjoyed this. Then a little birdy informed me this week that the 16th September - yes a mere week (or so) away, H&M are to launch their online shopping site for the UK. Finally!! I look forward to a rigorous perusing of that site come that very Thursday morning...
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