Friday, 3 September 2010

Another H&M Collaboration...

H&M are certainly pulling the stops out with these designer collaborations! First there was their collection with Karl Lagerfield in 2004 closely followed by a Stella McCartney debut in 2005. 2006 brought Victor and Rolf to the store then in swopped Madonna in 2007. Next came Roberto Cavalli who wanted in on the action later that year. Matthew Williamson then put himself forward to do a Spring/Summer collection in 2009. Then, along came Mr Jimmy Choo who launched his H&M diffusion collection that featured clothing, handbags and shoes. Next up - Sonia Rykiel with her knitwear and lingerie collection which hit stores in December 2009. But could this be the biggest collaboration yet? Reports were confirmed on Thursday then French designer label Lanvin are next on the list for a H&M collaboration. Affordable Lanvin? Yes please! Rumour has it that previews will be available from November 2nd with the collection hitting stores on the 20th. I wonder how many 20th Novembers have been booked off work so far with camping outside H&M stores in mind for the evening of the 19th...

I am genuinely looking forward to this collection. I'm not usually one for designer and high street collaborations but this has definitely caught my attention and I may just be one of those girls camping outside my nearest H&M on the 19th November.

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