Friday, 3 September 2010

Hogan are team Palermo...

So while the rest of us love to see the friction between her and Erin Kaplan on MTV's The City, Hogan certainly had other plans for her. It appears that our favourite pr/editor/UES socialite has won the hearts of creative directors at Hogan because they've got her on board for their AW10 ad campaign. With a beautiful old school feel to it, the promo video sees our favourite City girl ambling through the streets of NYC on what looks like an incredibly cold day. Lace up suede and fur boots, knits, leather gloves and a flurry of other models including Elisa Sednaoui. I personally think the ad is great. As forced as it may be, Olivia actually looks like she has a heart of gold with her sweet as sugar smile and the campaign has just a great autumnal feeling to it.

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