Across the pond in NYC the 3D screening of the Burberry Prorsum Fall 2010 show took place. The screening allowed more than 100 million people to see the exclusive show at the same time as the exclusive guests in London's Somerset House. The magnificent 3D screenings took place in venues in New York, Paris, Tokyo, and Dubai, whilst the normal show was streamed live on their website. Burberry clad men ushered 3d screening guests into the venue in New York, shading them from the dreary drizzle. Inside the venue, the guests were provided with mini french toast, mimosas and chic 3d glasses.
Fashion shows are becoming readily available to those of us who aren't included on the real guest list. But can watching a show live behind the screen of your laptop be as thrilling as taking in the atmosphere at the actual show? Somehow, I think not. You don't get that buzz, the murmurs of the editors, the clicking of the photographers, the raw air surrounding the show. It is very useful to be able to see the shows live, but nothing will ever beat that feeling of actual being there...
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